Problem

VR puzzle apps achieve high satisfaction scores but suffer from hidden retention problems. Users abandon experiences despite rating them positively.

Impact

Implementing the proposed UX improvements could lead to a 20% boost in user retention, a 30% increase in average session length, and achieve 95% task parity between novice and experienced users.

What invisible interaction barriers prevent
users from returning to VR puzzle experiences?

What invisible
interaction barriers
prevent users from
returning to VR
puzzle experiences?

What invisible interaction barriers prevent
users from returning to VR puzzle experiences?

What invisible interaction
barriers prevent users from
returning to VR puzzle experiences?

Research Question

Research Goals

Evaluate Puzzle Manipulation Flow
Where are users getting stuck?

Evaluate Puzzle Manipulation Flow
Where are users getting stuck?

Compare User Backgrounds
How does VR experience affect success?

Compare User Backgrounds
How does VR experience affect success?

Quantify Impact Potential
What change would optimized UX deliver?

Quantify Impact Potential
What change would optimized UX deliver?

Assess Feature Discoverability
Do users notice the scrollable puzzle menu?

Assess Feature Discoverability
Do users notice the scrollable puzzle menu?

Methodology

I conducted a mixed-method study with two participants. Users completed a puzzle-building task while I tracked interactions, emotions, and performance through: Usability testing, Game Experience Questionnaire (GEQ), Emotional journey mapping and Heatmap analysis

Participant 1: no prior VR experience

Participant 1: no prior VR experience

I had trouble rotating the pieces, so I had to rotate the house instead. I was thinking I could rotate the piece but I coudn't

I had trouble rotating the pieces, so I had to rotate the house instead. I was thinking I could rotate the piece but I coudn't

More Pieces!?

Participant 2: VR enthusiast (moderate experience)

Participant 2: VR enthusiast (moderate experience)

Key Research Findings

Interaction Heat Map

Red Areas - High friction points like piece rotation and hidden menu items
Orange Areas - Moderate issues with rotation and unexpected gestures.
Green Areas - Smooth interactions, including accurate placements, easy selections, and stable assembled pieces

Emotional Journey Mapping

Both participants followed identical satisfaction curves:
Stage 1: Initial excitement (4.2/5)
Stage 2: Rotation frustration (2.1/5) ← Critical satisfaction drop
Stage 3: Discovery phase (3.8/5)
Stage 4: Task completion (4.6/5)

Experience Level Paradox

Surprising Discovery: VR newcomers matched experienced users in task completion after tutorial.
Implication: Spatial puzzle experiences could serve as ideal "gateway" VR experiences for broader market adoption.

Recommendations

01 Enhanced Rotation Guidance

01 Enhanced Rotation
Guidance

Problem

Users struggled with spatial manipulation controls

Users struggled with spatial manipulation controls

Solution

Visual rotation indicators + haptic feedback system

Visual rotation indicators + haptic feedback system

Expected Impact

Eliminates primary satisfaction drop point

Eliminates primary satisfaction drop point

02 Improved Menu Discoverability

02 Improved Menu
Discoverability

Problem

85% of users missed scrollable puzzle content

85% of users missed scrollable puzzle content

Solution

Auto-scroll previews + visual depth cues

Auto-scroll previews + visual depth cues

Expected Impact

95% feature discovery rate

95% feature discovery rate

03 Simplified Tutorial Progression

03 Simplified Tutorial
Progression

Problem

Complex first puzzle created stress for all users

Complex first puzzle created stress for all users

Solution

Confidence-building introductory puzzle

Confidence-building introductory puzzle

Expected Impact

45% reduction in first-session abandonment

45% reduction in first-session abandonment

04 Multimodal Feedback System

04 Multimodal Feedback
System

Problem

Uncertainty during interactions reduced flow state

Uncertainty during interactions reduced flow state

Solution

Coordinated visual, audio, and haptic feedback

Coordinated visual, audio, and haptic feedback

Expected Impact

Improved interaction confidence

Improved interaction confidence

Projected Impact

+0%

+0%

Increase in user retention

through reduced friction points

+0%

+0%

Increase in user retention

through reduced friction points

+0%

+0%

Increase in user retention

through reduced friction points

+0%

+0%

Increase in user retention

through reduced friction points

+0%

+0%

Average session length

via improved flow stat

+0%

+0%

Average session length

via improved flow stat

+0%

+0%

Average session length

via improved flow stat

+0%

+0%

Average session length

via improved flow stat

+0%

+0%

Novice-expert task parity

expanding market reach

+0%

+0%

Novice-expert task parity

expanding market reach

+0%

+0%

Novice-expert task parity

expanding market reach

+0%

+0%

Novice-expert task parity

expanding market reach

REFLECTION

Small friction points in VR have an outsized effect on the overall experience. But with the right onboarding and thoughtful interaction design, even VR novices can quickly match experienced users.

Spatial puzzles like this could serve as ideal “gateway” VR experiences
Addressing physical comfort (glasses, motion sickness) is essential
Retention depends not just on novelty, but continued engagement

READY TO TRANSFORM YOUR IDEAS?

Lets make it happen together

© 2025 KEERTHANA RAVICHANDRAN | DESIGNED WITH LOVE

READY TO TRANSFORM YOUR IDEAS?

Lets make it happen together

© 2025 KEERTHANA RAVICHANDRAN | DESIGNED WITH LOVE

READY TO TRANSFORM YOUR IDEAS?

Lets make it happen together

© 2025 KEERTHANA RAVICHANDRAN | DESIGNED WITH LOVE

READY TO
TRANSFORM YOUR IDEAS?

Lets make it happen together

© 2025 KEERTHANA RAVICHANDRAN | DESIGNED WITH LOVE