Overview

Showfee is a comprehensive concert booking and community-building application designed to transform how music enthusiasts discover, book, and share live events. This personal project addresses the fragmented landscape of outdated booking platforms by creating a seamless, integrated experience that combines ticket purchasing with vibrant community engagement.

Team

Personal Design Challenge

Personal Design Challenge

Role

UX Research | UI Design | Branding | Interaction Design

UX Research | UI Design | Branding | Interaction Design

Duration

Jan 2022 - Mar 2022

Jan 2022 - Mar 2022

Tools

Figma | Adobe Photoshop

Figma | Adobe Photoshop

What if concert booking could be as engaging and social as the music itself?

Current concert ticket booking apps are outdated, lacking features, and don't offer meaningful interaction. Users struggle to find events, buy tickets, and connect with other music fans seamlessly. The live music industry suffers from platform fragmentation forcing music enthusiasts to juggle multiple applications just to complete basic tasks like discovering shows and purchasing tickets.

"I spend 20 minutes across 3 different apps just to find and book tickets for one show. Then I can't even share my excitement with anyone who gets it."

- Research Participant

The Impact

Users abandon purchases due to complex processes, miss events due to poor discovery tools, and lack community connection despite music being inherently social. The digital experience fails to match the energy and connection of live music itself.

Discover

Design Timeline

Before diving into the Showfee project, I established a comprehensive design timeline to ensure a structured approach and keep the entire process on track. This proactive step was essential for guiding us from initial concept to final implementation, helping us maintain focus and efficiency throughout the development of the concert booking application.

"I spend 20 minutes across 3 different apps just to find and book tickets for one show. Then I can't even share my excitement with anyone who gets it."

- Research Participant

0%

0%

Users abandon ticket purchases due to complicated processes

0%

0%

Users abandon ticket purchases due to complicated processes

0%

0%

Users abandon ticket purchases due to complicated processes

0%

0%

Want to connect with other fans but current apps don't support this

0%

0%

Want to connect with other fans but current apps don't support this

0%

0%

Want to connect with other fans but current apps don't support this

0%

0%

Rely on reviews but most platforms lack user-generated content

0%

0%

Rely on reviews but most platforms lack user-generated content

0%

0%

Rely on reviews but most platforms lack user-generated content

0%

0%

Miss shows because they're not aware of their favorite artists' tours

0%

0%

Miss shows because they're not aware of their favorite artists' tours

0%

0%

Miss shows because they're not aware of their favorite artists' tours

Target Audience

Demographic: Primarily aged 18-45, including students, professionals, and individuals in the music industry.

Demographic: Primarily aged 18-45, including students, professionals, and individuals in the music industry.

Characteristics: Passionate about music, frequent attendees of live concerts, and enthusiastic about discovering new artists and genres.

Characteristics: Passionate about music, frequent attendees of live concerts, and enthusiastic about discovering new artists and genres.

Preferences: Seek a seamless ticket booking experience, personalized recommendations, and opportunities for community interaction and networking.

Preferences: Seek a seamless ticket booking experience, personalized recommendations, and opportunities for community interaction and networking.

Tech-savvy: Value intuitive user interfaces, advanced features, and aesthetically pleasing design.

Tech-savvy: Value intuitive user interfaces, advanced features, and aesthetically pleasing design.

Competitive Analysis

I analyzed key players to identify opportunities for differentiation.

Quantitative Research

To ensure that Showfee meets the needs and expectations of its target audience, I conducted extensive quantitative research. This involved gathering numerical data to provide insights into user behaviors, preferences, and pain points. The research helped us validate my design decisions and refine my feature set to align with user requirements.

Pain Points

#1

#1

Platform Fragmentation: Users navigate multiple apps for one complete experience

Platform Fragmentation: Users navigate multiple apps for one complete experience

#2

#2

Lack of Community: No meaningful ways to connect with other music fans

Lack of Community: No meaningful ways to connect with other music fans

#3

#3

Information Gaps: Difficulty making informed decisions about events and seating

Information Gaps: Difficulty making informed decisions about events and seating

#4

#4

Complex Processes: Confusing booking flows lead to abandoned purchase

Complex Processes: Confusing booking flows lead to abandoned purchase

Define

Empathy Map

Showfee users express a need for a unified app to handle concert bookings, music news, and social sharing. They want quick, informed decisions and seamless experiences but are frustrated by the lack of comprehensive apps. By understanding these pain points, we can design Showfee to streamline ticket booking, enhance community features, and improve user engagement.

User Persona

The selected users for the Showfee app, Kianna and Antony, bring diverse perspectives that shape the app’s development. Kianna, a tech-savvy student passionate about live music and social engagement, emphasizes the need for community-building features like sharing experiences and discovering new artists. Antony, a busy professional, highlights the importance of efficiency and detailed information, driving the need for personalized recommendations, concert reviews, and a streamlined ticket booking process. Together, their insights ensure Showfee balances seamless functionality with vibrant community engagement for all music lovers.

The selected users for the Showfee app, Kianna and Antony, bring diverse perspectives that shape the app’s development. Kianna, a tech-savvy student passionate about live music and social engagement, emphasizes the need for community-building features like sharing experiences and discovering new artists. Antony, a busy professional, highlights the importance of efficiency and detailed information, driving the need for personalized recommendations, concert reviews, and a streamlined ticket booking process. Together, their insights ensure Showfee balances seamless functionality with vibrant community engagement for all music lovers.

Design Process

Ideation & Sketching

I started with rapid pen-and-paper sketches to explore different approaches to the booking flow and community features. This kept me agile and focused on core functionality over aesthetics.

Medium-Fidelity Prototypes

After creating the low-fidelity sketches, I developed medium-fidelity wireframes to refine the structure and interactions. To validate the core design decisions, I conducted informal sketch walkthroughs with eight potential users. This user testing helped confirm that social features should be integrated directly into the booking flow and that visual seat maps were essential for selecting venues. On the other hand, the concept of complex filtering options was rejected users favored smart defaults that required less manual input. Additionally, a separate social feed was not well received, as users preferred social interactions to be contextual and tied directly to events.

High-Fidelity Prototypes

I developed an interactive prototype of the Showfee application in Figma to bring the design to life and provide an immersive user experience. This prototype highlights key features, including effortless ticket booking, tailored recommendations, and vibrant community interactions. By simulating real user interactions, I aimed to gather insightful feedback and iterate on the design effectively. View the Prototype below to explore the full prototype and see how Showfee transforms the concert experience.

Solution

Challenge 1: Seamless Ticket Booking Experience

Traditional platforms have cumbersome processes leading to user frustration. Integrated visual seating maps, streamlined booking flow, and comprehensive event information including reviews and accessibility options

Challenge 2: Consistent User Engagement

Users lose interest without compelling content and interactive features. Personalized recommendations, news feeds, concert history tracking, and social sharing capabilities

Challenge 3: Community Building and Networking

Creating meaningful connections within the app ecosystem. Photo/video sharing features, artist following capabilities, and community-driven content discovery

Design System

The Showfee Style Guide is an extensive resource designed to ensure consistency and coherence in the visual and branding elements of the Showfee application. It defines essential standards for logo usage, color palettes, typography, iconography, imagery, UI elements, and accessibility. By adhering to these guidelines, Showfee aims to deliver a seamless, intuitive, and engaging user experience that embodies its commitment to user-centric design, community building, innovation, and inclusivity. This ensures that every interaction with Showfee is not only functional but also aesthetically pleasing and aligned with the brand's identity.

Impact & Outcomes

Key Metrics

0%

0%

Task Completion Rate

Task completion rate vs. 67% industry average

0%

0%

Task Completion Rate

Task completion rate vs. 67% industry average

0%

0%

Task Completion Rate

Task completion rate vs. 67% industry average

2

2

Booking Efficiency

Reduced booking time from 8 to 2.3 minutes

2

2

Booking Efficiency

Reduced booking time from 8 to 2.3 minutes

2

2

Booking Efficiency

Reduced booking time from 8 to 2.3 minutes

0/5

0/5

User Satisfaction

User satisfaction vs. 3.2/5 competitive average

0/5

0/5

User Satisfaction

User satisfaction vs. 3.2/5 competitive average

0/5

0/5

User Satisfaction

User satisfaction vs. 3.2/5 competitive average

0%

0%

Community Engagement

Users engaged with social features within first session

0%

0%

Community Engagement

Users engaged with social features within first session

0%

0%

Community Engagement

Users engaged with social features within first session

"This feels like what a concert app should be—everything I need in one place with the social aspect that makes music special."

- Research Participant

Reflection

Developing Showfee highlighted the importance of user-centered design, achieved through thorough research and iterative development using Agile methods. Integrating features into a single, cohesive platform and maintaining clear team communication led to a streamlined, user-friendly experience. In future projects, I aim to deepen research with methods like ethnographic studies, prioritize accessibility from the start, adopt more structured agile practices, broaden user testing, and integrate marketing strategy earlier to better convey the product’s value.

You scrolled all the way! Now let's scroll through some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran

You scrolled all the way! Now let's scroll through some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran

You scrolled all the way, now let's scroll through
some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran

You scrolled all the way, now let's scroll through
some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran

Reflection

Developing Showfee highlighted the importance of user-centered design, achieved through thorough research and iterative development using Agile methods. Integrating features into a single, cohesive platform and maintaining clear team communication led to a streamlined, user-friendly experience. In future projects, I aim to deepen research with methods like ethnographic studies, prioritize accessibility from the start, adopt more structured agile practices, broaden user testing, and integrate marketing strategy earlier to better convey the product’s value.

Reflection

Developing Showfee highlighted the importance of user-centered design, achieved through thorough research and iterative development using Agile methods. Integrating features into a single, cohesive platform and maintaining clear team communication led to a streamlined, user-friendly experience. In future projects, I aim to deepen research with methods like ethnographic studies, prioritize accessibility from the start, adopt more structured agile practices, broaden user testing, and integrate marketing strategy earlier to better convey the product’s value.

You scrolled all the way, now let's scroll through
some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran