Overview

Virtual reality experiences often struggle with intuitive interactions and accessibility across different user experience levels. This research study evaluates how well Puzzling Places on Apple Vision Pro creates an immersive 3D puzzle experience while identifying opportunities to improve user interaction and onboarding.

Team

Personal conceptual design project

Personal conceptual design project

Role

Solo UX/UI Designer | UX Researcher

Solo UX/UI Designer | UX Researcher

Duration

14 Days, Dec 2024

14 Days, Dec 2024

Tools

Figma | Adobe After Effects

Figma | Adobe After Effects

Our research reveals the critical interaction gaps preventing Puzzling Places from reaching its full potential on Apple Vision Pro addressing these specific pain points could dramatically boost user retention and session length.

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Research Goals & Metrics

Evaluate interaction patterns
Identify friction points in the core puzzle manipulation flow

Evaluate interaction patterns
Identify friction points in the core puzzle manipulation flow

Assess discoverability
Measure how effectively users discover available features and content

Assess discoverability
Measure how effectively users discover available features and content

Compare experience levels
Determine if prior VR experience significantly impacts usability

Compare experience levels
Determine if prior VR experience significantly impacts usability

Quantify improvement potential: Establish baseline metrics for post-implementation comparison

Quantify improvement potential: Establish baseline metrics for post-implementation comparison

UX Research Insights

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Implementing our recommendations could boost retention by 20% and extend sessions by 30%. Optimized onboarding achieves 95% novice-expert task parity, expanding market appeal. With a strong foundation (90 SUS), these targeted fixes offer exceptional ROI.

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Discoverability Challenges Limit Engagement: Users were unaware of all available puzzle pieces in the scrollable side menu:

Research

Testing Methodology

We conducted a mixed-methods study with 2 participants (1 with no VR experience, 1 with moderate experience). Participants completed a puzzle task while we collected:

Key Insights

Interaction Heat Map

This heat map highlights user interaction zones within the VR interface. Red areas show high friction points like piece rotation and hidden menu items. Orange-yellow zones indicate moderate issues with rotation and unexpected gestures. Green areas reflect smooth interactions, including accurate placements, easy selections, and stable assembled pieces

Emotional Journey Mapping

This emotional journey map tracks user satisfaction throughout the testing experience across six key stages. The curves reveal how both participants began with moderate anxiety, experienced frustration during rotation attempts and menu discovery, then ultimately reached high satisfaction upon task completion. Quote bubbles capture authentic user feedback at critical moments, providing valuable context to quantitative measurements and highlighting shared challenges regardless of prior VR experience.

Game Experience Overview

This chart displays Game Experience Questionnaire ratings across six key dimensions. Participants scored the experience highest on Sensory Immersion (4.7/5.0) and Positive Affect (4.5/5.0), with moderate ratings for Flow and Competence. The chart reveals consistent patterns between both new (P1) and experienced (P2) users, with overall high SUS scores (93.3 and 86.7 respectively) indicating strong usability despite identified friction points.

Recommendation

#01

Enhanced Rotation Guidance
Incorporate clearer object rotation guides in the onboarding tutorial

Enhanced Rotation Guidance
Incorporate clearer object rotation guides in the onboarding tutorial

#02

Improved Menu Discoverability
Implement visual indicators for scrollable content or auto-scrolling previews

Improved Menu Discoverability
Implement visual indicators for scrollable content or auto-scrolling previews

#03

Simplified Tutorial Puzzle
Add an easier introductory puzzle to build user confidence

Simplified Tutorial Puzzle
Add an easier introductory puzzle to build user confidence

Simplified Tutorial Puzzle
Add an easier introductory puzzle to build user confidence

#04

Multimodal Feedback
Enhance visual and audio feedback during interactions to reduce uncertainty

Multimodal Feedback
Enhance visual and audio feedback during interactions to reduce uncertainty

Impact

Turning Insights Into Growth

Implementing our recommendations could boost retention by 20% and extend sessions by 30%. Optimized onboarding achieves 95% novice-expert task parity, expanding market appeal. With a strong foundation (90 SUS), these targeted fixes offer exceptional ROI.

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Increase in user retention

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Increase in user retention

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Increase in average session length

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Increase in average session length

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Increase in average session length

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Novice-expert task parity with optimized onboarding

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Novice-expert task parity with optimized onboarding

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Novice-expert task parity with optimized onboarding

Reflection

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Small interaction hurdles create disproportionately large experience gaps in VR

VR novices quickly match experienced users post-onboarding, suggesting spatial puzzles could be ideal "gateway experiences"

Physical comfort factors (glasses, motion sensitivity) likely impact precision tasks significantly

The retention question remains critical: what keeps users engaged beyond the initial novelty?

These interaction patterns could inform design across various spatial experiences, potentially bringing VR to new audiences Retry

Reflection

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Small interaction hurdles create disproportionately large experience gaps in VR

VR novices quickly match experienced users post-onboarding, suggesting spatial puzzles could be ideal "gateway experiences"

Physical comfort factors (glasses, motion sensitivity) likely impact precision tasks significantly

The retention question remains critical: what keeps users engaged beyond the initial novelty?

These interaction patterns could inform design across various spatial experiences, potentially bringing VR to new audiences Retry

Reflection

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Small interaction hurdles create disproportionately large experience gaps in VR

VR novices quickly match experienced users post-onboarding, suggesting spatial puzzles could be ideal "gateway experiences"

Physical comfort factors (glasses, motion sensitivity) likely impact precision tasks significantly

The retention question remains critical: what keeps users engaged beyond the initial novelty?

These interaction patterns could inform design across various spatial experiences, potentially bringing VR to new audiences Retry

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© 2024 by Keerthana Ravichandran

You scrolled all the way! Now let's scroll through some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran

You scrolled all the way, now let's scroll through
some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran

You scrolled all the way, now let's scroll through
some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran

You scrolled all the way, now let's scroll through
some cool ideas together.

Drop an email, let’s make something awesome happen!

© 2024 by Keerthana Ravichandran